At ISPO Munich, Innovations, Inspirations Galore — but Not Much Buying

ISPO Munich continues to be a hub for outdoor industry innovation, and Utah-based brands are making their mark. Yahoo News recently highlighted the presence of several Utah companies at the event, including Haven Tents:

“We’ve only been doing this for five years so I never wrote orders with big brands in smoky back rooms,” Derek Tillotson, founder of Utah-based company Haven Tents, said. He was showing in a stand set up for several brands from the state, including Teton and Coalatree. This was Tillotson’s third time at ISPO. “As a smaller brand that wasn’t established here [in Europe], just getting our foot in the door is valuable in itself. Our brand does best in small to medium retail environments — we’ve done that successfully in a few markets here, including in Norway and Sweden — and we keep coming back because I believe those relationships grow in increments.”